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Ask me anything about Employee Benefits!
Our Core Values
The principles that guide everything we do
Transparency
We believe every business owner should know exactly what they're paying for and why.
Simplicity
Benefits don't have to be complicated. We translate complex insurance jargon into plain English.
Accountability
Our success is directly tied to your savings.
Credentials & Experience
By eliminating all sales components (noise) we make everything in Employee Benefits transparent.
Certifications
The Guy who read The Affordable Care Act
Iron Man Finisher
Strategic Coach
Small business owner for three decades
Track Record
Companies Assessed:
1000+
Total Savings Identified:
$100M+
Average Savings:
15-30%
Client Satisfaction:
90%
Take Control!
I personally review every assessment and offer the opportunity to discuss your situation.
Start Your Assessment
We make everything in Employee Benefits - transparent
© 2025 The Employee Benefit Coach. All rights reserved.
“I believe small businesses deserve the same knowledge, talent and resources as the larger businesses they compete with.” - Co-Founder Don Canada Jr
Knowledge is Power
This sparked a bigger vision, coupled with a conversation between the co-founders: “what if we can create a business model to disrupt the health insurance marketplace by helping SMBs identify if their existing health plan is built for their “company” or is it designed for the “Broker’” and their financial objectives?
Next, the co-founders imagined; we know 6 out of 10 health plans are broken from decades of experience. All we have to do is break Group Health Plans, right? It seemed too simple.
What if we were to identify the dangers, opportunities and strengths for the employer, identify which elements are broken and enable the Small Employer to take control of their health plan?
As a result, we developed a Stress Test,
which generates a Confidence Score, arming the employer to have a conversation with their Broker – good, bad or ugly.